Radio Advertising Bureau Collection

Radio Advertising Bureau Collection

Radio Advertising Bureau

2013-3

3300 sound discs

1958-1964

1954-1968

Mass Media and Culture

Special Collections, University of Maryland Libraries, Hornbake Library, College Park, MD, 20742. Tel: 301-405-9212, Fax: 301-314-2634, Email: askhornbake@umd.edu

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. To showcase radio's potential during the rise of the television era, the RAB began collecting examples of ads from all over the country beginning in 1954. Many of these ads were used in workshops and presentations, and by the mid-1960s the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. When the RAB moved from Dallas to New York, they donated the ads to the Broadcast Pioneers Library, which was accessioned by the University of Maryland Libraries in 1994.

There are no restricted files in this collection.

Radio Advertising Bureau Collection, Special Collections, University of Maryland Libraries.

Digital copies of original materials may be provided for a fee and at the discretion of the curator.

About 850 of these discs (70 hours) have been migrated to DATs.

This collection has been minimally processed. A brief finding aid/inventory is available.