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Radio Advertising Bureau Collection

Please use this identifier to cite or link to this item: http://hdl.handle.net/1903.1/17190

Abstract

Title:
Radio Advertising Bureau Collection
Author/Creator:
Radio Advertising Bureau
Collection number:
2013-3
Size:
3300 sound discs
Bulk dates:
1958-1964
Inclusive dates:
1954-1968
Collection Area:
Mass Media and Culture
Repository:
Special Collections, University of Maryland Libraries, Hornbake Library, College Park, MD, 20742. Tel: 301-405-9212, Fax: 301-314-2634, Email: askhornbake@umd.edu
Abstract:

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. To showcase radio's potential during the rise of the television era, the RAB began collecting examples of ads from all over the country beginning in 1954. Many of these ads were used in workshops and presentations, and by the mid-1960s the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. When the RAB moved from Dallas to New York, they donated the ads to the Broadcast Pioneers Library, which was accessioned by the University of Maryland Libraries in 1994.

Important Information for Users of the Collection

Restrictions:

There are no restricted files in this collection.

Preferred citation:

Radio Advertising Bureau Collection, Special Collections, University of Maryland Libraries.

Publication rights:

Digital copies of original materials may be provided for a fee and at the discretion of the curator.

Alternate formats:

About 850 of these discs (70 hours) have been migrated to DATs.

Status:

This collection has been minimally processed.

Historical Note

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television). The RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, the RAB began collecting examples of ads from all over the country. Many of these ads were used in workshops and presentations, and by the mid-1960s, the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. Ads collected for these purposes form what is now the Radio Advertising Bureau Collection in Mass Media and Culture at the University of Maryland Libraries.

Scope and Contents of the Collection

Radio commercials in the collection are predominantly from the years 1954-1968, with the bulk of the material falling between 1958-1964. The inventory below is meant to give a comprehensive picture of the variety of product advertising represented in the collection.

Custodial History and Acquisition Information

The Radio Advertising Bureau Collection was part of the Broadcast Pioneers Library (BPL), which was transferred to the University of Maryland Libraries in 1994.

Processing Information

Processed by:

Processed by Laura Schnitker, July 2012.

Processing note:

All discs were removed from their original sleeves and rehoused in acid-free archival record sleeves.

Encoded by:

EAD markup created using EAD database in Microsoft Access. Markup completed by Laura Schnitker, July 2012

Arrangement of Collection

Organized as twelve series with some subseries

Detailed Description of the Collection

Series 1: Airlines, 1958-1965 (47 items)

This series contains advertisements for airlines. Series is arranged alphabetically by airline name.

DescriptionSeriesBox / ReelFolder / Frame
Allegheny Airlines, 1958, 1963 series 1box 1folder 1
American Airlines, 1956, 1959 series 1box 1folder 2
BOAC, 1957 series 1box 1folder 3
Bonanza Airlines, 1963 series 1box 1folder 4
Continental Airlines, 1962-63 series 1box 1folder 5
Delta Airlines/Airways, 1958-59, 1961-62 series 1box 1folder 6
Eastern Airlines, 1957-59 series 1box 1folder 7
Iberia of Spain Airlines, 1965 series 1box 1folder 8
Irish International Airlines, 1965 series 1box 1folder 9
Japan Airlines, 1961-62, 1963 series 1box 1folder 10
KLM Royal Dutch, 1958 series 1box 1folder 11
National Airlines, 1958 series 1box 1folder 12
North Central Airlines, 1963 series 1box 1folder 13
Northwest Airlines, 1958 series 1box 1folder 14
Northwest Orient Airlines, 1957, 1959, 1960, 1963 series 1box 1folder 15
Ozark Airlines, 1963 series 1box 1folder 16
Pacific Airlines, 1963 series 1box 1folder 17
Pan American Airlines, 1958, 1963-64 series 1box 1folder 18
Piedmont Airlines, 1957 series 1box 1folder 19
PSA Airlines, 1958, 1963 series 1box 1folder 20
Qantas Airlines, 1964 series 1box 1folder 21
Sabena Airlines, undated series 1box 1folder 22
Southern Airways/Airlines, 1963 series 1box 1folder 23
Trans World Airways/Airlines, 1957, 1962-63 series 1box 1folder 24
United Aircraft Corporation, 1958 series 1box 1folder 25
United Airlines, 1957-58, 1963 series 1box 1folder 26
Viasa International Airlines, 1961 series 1box 1folder 27
Western Airlines, 1958 series 1box 1folder 28

Series 2: Amusement, 1958-1964 (16 items)

This series contains advertisements related to recreational activities.

Subseries 2.1: Parks and Shows, 1961-64

Subseries is alphabetized by name of organization.

DescriptionSeriesBox / ReelFolder / Frame
Freedomland Amusement Park, 1961, 1964series 2.1box 1folder 1
Ice Capades, undated series 2.1box 1folder 2
Palisades Parkseries 2.1box 1folder 3

Subseries 2.2: Race Tracks, 1958-64

Subseries is alphabetized by name of track.

DescriptionSeriesBox / ReelFolder / Frame
Aqueduct Race Track, 1961series 2.2box 1folder 1
Atlantic City Race Track, 1959series 2.2box 1folder 2
Bradywine Raceway, 1959series 2.2box 1folder 3
Hollywood Park Race Track, 1958series 2.2box 1folder 4
Roosevelt Raceway, 1964series 2.2box 1folder 5

Subseries 2.3: Lodging, 1965

Subseries is alphabetized by name of hotel .

DescriptionSeriesBox / ReelFolder / Frame
Hilton Hotels, 1965series 2.3box 1folder 1

Subseries 2.4: Restaurants, 1963

Subseries is alphabetized by name of restaurant.

DescriptionSeriesBox / ReelFolder / Frame
Monmouth Park Jockey Club, undatedseries 2.4box 1folder 1
Schrafft's Restaurant, 1963series 2.4box 1folder 2

Subseries 2.5: Places to Go, 1961-64

Subseries is alphabetized by name of destination.

DescriptionSeriesBox / ReelFolder / Frame
Brunswick Corporation (Bowling), 1961series 2.5box 1folder 1
Huntington Harbor, 1962series 2.5box 1folder 2
Owens Yacht, 1964series 2.5box 1folder 3
State of Minnesota, 1963series 2.5box 1folder 4

Series 3: Apparel, 1958-65 (10 items)

This series contains advertisments for clothing and shoes.

Subseries 3.1: Clothes, 1958-65

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
A-1 Slacks, featuring Jerry Lewis, 1965series 3.1box 1folder 1
Dickies Men's and Boy's Wear, 1958series 3.1box 1folder 2
H.I.S. Sportswear, 1963series 3.1box 1folder 3
Howard Clothes, 1960-61series 3.1box 1folder 4

Subseries 3.2: Shoes, 1960-1965

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
National Shoes, 1960-63, 1965series 3.2box 1folder 1
Thom McCann Shoes, 1963series 3.2box 1folder 2
U.S. Keds Shoes, 1961series 3.2box 1folder 3

Series 4: Automobiles/Auto Products, 1956-1965 (95 items)

This series contains advertisments for cars and related products.

Subseries 4.1: Domestic, 1956-1966

Subseries is alphabetized by company name.

DescriptionSeriesBox / ReelFolder / Frame
Buick, 1957, 1960-64series 4.1box 1folder 1
Cadillac, 1960, 1964-66series 4.1box 1folder 2
Chevrolet/Chevy, 1967, 1960-65series 4.1box 1folder 3
Chrysler, 1957, 1961, 1966series 4.1box 1folder 4
Chrysler Valiant, 1959series 4.1box 1folder 5
Dodge, 1957-58, 1962, 1964, 1966series 4.1box 1folder 6
Edsel, 1959series 4.1box 1folder 7
Ford, 1957-59. 1963-65series 4.1box 1folder 8
Lincoln, 1963series 4.1box 1folder 9
Lincoln Mercury, 1960, 1963-64, 1966series 4.1box 1folder 10
Oldsmobile, 1963-64series 4.1box 1folder 11
Plymouth, 1957, 1959, 1963, 1966series 4.1box 1folder 12
Plymouth Suburban, 1957series 4.1box 1folder 13
Plymouth Torsion Aire, 1957series 4.1box 1folder 14
Plymouth Valiant, 1960-61series 4.1box 1folder 15
Pontiac, 1959-60, 1963, 1966series 4.1box 1folder 16
Rambler, 1956, 1959series 4.1box 1folder 17
Studebaker, 1960series 4.1box 1folder 18
Studebaker Lark, 1960series 4.1box 1folder 19

Subseries 4.2: Foreign, 1958-1965

Subseries is alphabetized by company name.

DescriptionSeriesBox / ReelFolder / Frame
Citroen, 1958series 4.2box 1folder 1
Hillman (Roote's Motors), 1958series 4.2box 1folder 2
Honda Motorcycle, 1965series 4.2box 1folder 3
Jaguar, undatedseries 4.2box 1folder 4
Opel (Buick-General Motors), 1963-64series 4.2box 1folder 5
Renault Gordini, 1961series 4.2box 1folder 6
Renault Caravelle, 1961series 4.2box 1folder 7
Renault Dauphine, 1961series 4.2box 1folder 8
Simca, 1960series 4.2box 1folder 9
Simca (pre-Chrysler), undatedseries 4.2box 1folder 10
Triumph TR-3, 1961series 4.2box 1folder 11
Volkswagon, 1961, 1964series 4.2box 1folder 12
Volkswagon Karmann Ghia, 1964series 4.2box 1folder 13
Volvo, 1963series 4.2box 1folder 14

Subseries 4.3: Accessories, 1957-1963

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Alamite Kleen Treet, 1958series 4.3box 1folder 1
Bardahl Tune-Ups, 1963series 4.3box 1folder 2
Champion Spark Plug Company, 1960series 4.3box 1folder 3
Chevron, 1963series 4.3box 1folder 4
Dupont Telar, 1960series 4.3box 1folder 5
Dupont Zerex and Zerone, 1957series 4.3box 1folder 6
Fram Oil Fitters, 1959-60series 4.3box 1folder 7
G.M Harrison 4-Season Climate Control, 1962series 4.3box 1folder 8
General Motors AC Spark Plugs, 1961-62series 4.3box 1folder 9
Goodyear Tires, 1961, 1963series 4.3box 1folder 10
Gulf Antifreeze and Summer Coolant, 1962series 4.3box 1folder 11
Gulf Power Crest Batteries, 1962series 4.3box 1folder 12
Gulf Tires, 1961, 1963series 4.3box 1folder 13
Rayco, 1957-58, 1961-63series 4.3box 1folder 14
Rayco Muffler, 1959series 4.3box 1folder 15
Rayco Shock Absorber, 1960series 4.3box 1folder 16
Rayco Tires, 1960series 4.3box 1folder 17

Subseries 4.4: Public Service Announcements, 1956-63

Subseries is alphabetized by name of orgnaization.

DescriptionSeriesBox / ReelFolder / Frame
Gasoline Tax Education Committee, 1960series 4.4box 1folder 1
GMAC, 1958series 4.4box 1folder 2
General Motors Guardian Maintenance, 1961-63series 4.4box 1folder 3
Gulf Safety Campaign, 1956series 4.4box 1folder 4
The Upholstery Leather A Group, Inc, undatedseries 4.4box 1folder 5

Subseries 4.5: Rentals, n/a

Subseries is alphabetized by company name.

DescriptionSeriesBox / ReelFolder / Frame
Econo-Car, undatedseries 4.5box 1folder 1
National Car Rental System, undatedseries 4.5box 1folder 2

Series 5: Award-Winning Ads, 1964-67 (4 sets)

This series contains advertisements that were selected for awards, alphabetized by awarding institution.

DescriptionSeriesBox / ReelFolder / Frame
Award-Winning Ads, 1965 series 5box 1folder 1
Clio Awards, 1967 series 5box 1folder 2
Golden Record Plaque Winners, 1965 series 5box 1folder 3
Radio Advertising Bureau Awards, 1964 series 5box 1folder 4

Series 6: Financial, 1957-64 (32 items)

This series contains advertisements related to finance.

Subseries 6.1: Banks, 1957-64

Subseries is alphabetized by bank name.

DescriptionSeriesBox / ReelFolder / Frame
American Bankers Association, feat. Eddie Bracken, undatedseries 6.1box 1folder 1
Bank of America, feat. Stan Freberg, 1958series 6.1box 1folder 2
Bank of America Bank Americard, 1959series 6.1box 1folder 3
Bank of America Timeplan Loans, 1963series 6.1box 1folder 4
Bank of America Travelers Cheques, 1964series 6.1box 1folder 5
Beneficial Finance, 1959-60series 6.1box 1folder 6
Citizens and Southern Bank, 1960series 6.1box 1folder 7
Community Loan Consolidation Company, 1957series 6.1box 1folder 8
Dime Savings of Brooklyn, undatedseries 6.1box 1folder 9
First National Bank of Arizona, 1963series 6.1box 1folder 10
First National Bank of Oregon, 1958series 6.1box 1folder 11
First National City Bank, New York, 1960series 6.1box 1folder 12
GAC Finance Corporation, 1957series 6.1box 1folder 13
Household Finance Loan Corporations, 1958-60, 1962series 6.1box 1folder 14
Morris Plan Company of California, undatedseries 6.1box 1folder 15
Northwestern National Bancorporation, 1958series 6.1box 1folder 16
Pacific Finance, 1960series 6.1box 1folder 17
Seaboard Finance Company, 1963series 6.1box 1folder 18
S.I.C., 1959-60series 6.1box 1folder 19

Subseries 6.2: Insurance, 1960-64

Subseries is alphabetized by company name.

DescriptionSeriesBox / ReelFolder / Frame
Equitable Life Assurance Policy, 1963-64series 6.2box 1folder 1
General Insurance Company of America (Safeco Auto), 1963series 6.2box 1folder 2
John Hancock, 1960-61series 6.2box 1folder 3
Liberty Mutual, 1960series 6.2box 1folder 4
Life of Georgia, 1962series 6.2box 1folder 5
Nationwide Auto Insurance, 1962series 6.2box 1folder 6
Northwestern National Life Insurance Company, 1960-61series 6.2box 1folder 7

Series 7: Beer, 1956-1969 (97 items)

This series contains advertisements for beer, alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Adolph Coors Company, 1963 series 7box 1folder 1
Aloca Can Beer Tops, undated series 7box 1folder 2
Ambassador Beer, 1958 series 7box 1folder 3
Ballantine Ale, 1957, 1962, 1964, 1967 series 7box 1folder 4
Bavarian Brewing Company, 1959 series 7box 1folder 5
Blatz Beer, 1957 series 7box 1folder 6
Blitz Weinhard, 1958-59, 1963 series 7box 1folder 7
Budweiser, 1957-58, 1960-65, 1967-69 series 7box 1folder 8
Burgert Beer, 1963 series 7box 1folder 9
Burgermeister Beer, 1959 series 7box 1folder 10
Burgermeister Beer-Schlitz, 1958 series 7box 1folder 11
Busch Bavarian Beer, 1962-63 series 7box 1folder 12
Carlsburg, 1962-64 series 7box 1folder 13
Champale, 1963 series 7box 1folder 14
Country Club Malt Liquor, 1957 series 7box 1folder 15
Drewry's Ltd, U.S.A. Inc, 1959 series 7box 1folder 16
Fither's, 1961 series 7box 1folder 17
Genessee Brewing Company, 1963 series 7box 1folder 18
Goetz, 1958 series 7box 1folder 19
Gold Bond Beer, 1959 series 7box 1folder 20
Grain Belt, 1965 series 7box 1folder 21
Grand Prize Beer, 1957 series 7box 1folder 22
Gunther Beer, 1958-59 series 7box 1folder 23
Theo Hamm Brewing Co. (Gunther Beer), 1963 series 7box 1folder 24
Theo Hamm Brewing Co. (Hamm's St. Paul), 1961, 1963, 1965-66 series 7box 1folder 25
Heidelberg Beer, 1958 series 7box 1folder 26
G. Heidelberg Brewing Co. Old Style Beer, 1964 series 7box 1folder 27
Iron City Beer, 1960 series 7box 1folder 28
Jax Beer, 1961 series 7box 1folder 29
Knickerbocker Beer, 1958-59, 1963 series 7box 1folder 30
Lone Star Beer, 1963 series 7box 1folder 31
Lucky Lager, 1963 series 7box 1folder 32
Miller Highlife, 1958-59 series 7box 1folder 33
Narragansett Brewing Company, 1958, 1962-63 series 7box 1folder 34
Narragansett Beer, 1963 series 7box 1folder 35
National Beer (National Brewing Company), 1963 series 7box 1folder 36
Olde Frothingslosh, 1958 series 7box 1folder 37
Olympia, 1957, 1960, 1965 series 7box 1folder 38
Pabst Blue Ribbon Beer, 1957-59, 1962-63 series 7box 1folder 39
Pfeiffer, 1957-58 series 7box 1folder 40
Piels, feat. Bob and Ray, 1959-60, 1962-64 series 7box 1folder 41
Rheingold Beer (Liebmann Breweries), 1956-58 series 7box 1folder 42
Rheingold Beer (Rheingold Breweries), 1956 series 7box 1folder 43
The F&M Schaeffer Brewing Company, 1957-59, 1963 series 7box 1folder 44
Schlitz, 1957-58, 1961-63, 1965 series 7box 1folder 45
Sick's Ranier Ale, 1965 series 7box 1folder 46
Stemaier Beer, 1958 series 7box 1folder 47
Stroh's, 1959, 1961 series 7box 1folder 48
Utica Club, 1962-63 series 7box 1folder 49
Waldech Beer, 1965 series 7box 1folder 50

Series 8: Cigarettes, Cigars and Tobacco, 1957-68 (64 items)

This series contains advertisements related to tobacco products, alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Camel, 1963-65 series 8box 1folder 1
Chesterfield, 1965 series 8box 1folder 2
Chesterfield Kings, 1963 series 8box 1folder 3
Days Word Chewing Tobacco, undated series 8box 1folder 4
Duke, 1959 series 8box 1folder 5
Dutch Masters Consolidated Cigar Co., 1957-58 series 8box 1folder 6
Half & Half Pipe Tobacco, 1960 series 8box 1folder 7
Hit Parade, 1957 series 8box 1folder 8
Kent, 1957, 1959-60, 1963, 1965 series 8box 1folder 9
Lark, 1965 series 8box 1folder 10
L&M (Ligget & Myers), 1963 series 8box 1folder 11
Lucky Strike, 1963-64 series 8box 1folder 12
Marlboro, 1956-57 series 8box 1folder 13
Mayfield, 1958 series 8box 1folder 14
Muriel Cigars, 1963 series 8box 1folder 15
Newport, 1957-63, 1965 series 8box 1folder 16
Old Gold, 1957, 1965 series 8box 1folder 17
Pall Mall, 1958-59, 1962, 1964, 1967 series 8box 1folder 18
Parliament, 1957, 1959 series 8box 1folder 19
Phillip Morris, 1957 series 8box 1folder 20
Regent, 1956 series 8box 1folder 21
Salem, 1962-63, 1965, 1968 series 8box 1folder 22
Tarryton, 1957, 1959, 1964 series 8box 1folder 23
Tempo, 1963 series 8box 1folder 24
Viceroy, 1960 series 8box 1folder 25
White Owl Cigars, 1958 series 8box 1folder 26
Winston, 1957, 1959-60, 1962, 1964-65 series 8box 1folder 27
York, 1961-62 series 8box 1folder 28

Series 9: Drugs/Cosmetics, 1955-1966 (79 items)

This series contains advertisements related to pharmaceutical and cosmetic products.

Subseries 9.1: Baby Products/Tissues, 1955-61

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Ammens Medicated Powder, 1959series 9.1box 1folder 1
Johnson & Johnson Baby Powder, 1961series 9.1box 1folder 2
Johnson & Johnson Baby Shampoo, 1955series 9.1box 1folder 3
Q-Tips, undatedseries 9.1box 1folder 4
Scott Tissue, undatedseries 9.1box 1folder 5
Vanity Fair Tissues, 1957series 9.1box 1folder 6
Waldorf Tissue, 1956series 9.1box 1folder 7

Subseries 9.2: Cold Medicines, 1957-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Beech Nut Cough Drops, 1963series 9.2box 1folder 1
Candettes Cough Drops, 1958series 9.2box 1folder 2
Cocilana Cough Nips, 1959series 9.2box 1folder 3
Coldene Cold Tablets and Liquid, 1959series 9.2box 1folder 4
Contac Cold Medicine, 1967series 9.2box 1folder 5
Creomulsion Cold Medicine, 1959, 1961series 9.2box 1folder 6
Medigum, 1958series 9.2box 1folder 7
Pine Brothers Cough Drops, 1964series 9.2box 1folder 8
Smith Brothers Cough Drops, 1957series 9.2box 1folder 9
Vicks Chemical Company Cough Drops, 1957-58, 1960-62series 9.2box 1folder 10

Subseries 9.3: Deodorants, 1958-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Manpower Deodorant, 1964series 9.3box 1folder 1
Mennen Spray and Push Button, 1962series 9.3box 1folder 2
Mum Deodorant, 1958series 9.3box 1folder 3
Old Spice, undatedseries 9.3box 1folder 4
Sutton Stick, undatedseries 9.3box 1folder 5
Trig Roll-On, 1959series 9.3box 1folder 6

Subseries 9.4: Men's Products, 1956-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Barbasol Shaving Cream, 1957-58, 1964series 9.4box 1folder 1
Mennen Skin Bracer Aftershave, 1963series 9.4box 1folder 2
Mennen Sof't Stroke Shave Cream, 1960-61series 9.4box 1folder 3
Mennen Sof't Stroke Shave Cream & Push Button Deodorant, 1963series 9.4box 1folder 4
Noxzema Medicated Shave Cream, 1957series 9.4box 1folder 5
Old Spice After Shave, undatedseries 9.4box 1folder 6
Old Spice Hair Groom Tonic, undatedseries 9.4box 1folder 7
Old Spice Shampoo, undatedseries 9.4box 1folder 8
Palmolive Shave Cream, 1958series 9.4box 1folder 9
Prince Matchabelli/Seaforth (Cologne Gift Sets), 1958series 9.4box 1folder 10
Shick Hot Lather Shave Cream, undatedseries 9.4box 1folder 11
Shick Stainless Steel Razor Blades, undatedseries 9.4box 1folder 12
Vaseline Hair Tonic, 1959series 9.4box 1folder 13
Vitalis Hair Cream, 1956-57series 9.4box 1folder 14
Zizanie de Fragonard Cologne, undatedseries 9.4box 1folder 15

Subseries 9.5: Suntan Lotion, 1959-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Bain de Soleil Suntan Lotion, 1959series 9.5box 1folder 1
Bronzetan Suntan Lotion, undatedseries 9.5box 1folder 2
Revlon Sunbath Suntan Lotion, 1961series 9.5box 1folder 3
Sea & Ski Suntan Lotion, 1963series 9.5box 1folder 4

Subseries 9.6: Dental, 1956-66

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Colgate Dental Cream, 1957series 9.6box 1folder 1
MacLean's , 1965-66series 9.6box 1folder 2
Pepsodent, 1956series 9.6box 1folder 3
Ultra Brite, undatedseries 9.6box 1folder 4

Subseries 9.7: Women's Products, 1957-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Arpege Perfume (Mother's Day spots), 1964series 9.7box 1folder 1
Avon Cosmetics, 1963series 9.7box 1folder 2
Breck Hair Set Mist, 1957series 9.7box 1folder 3
Clearasil (Feel Pretty Campaign), 1963series 9.7box 1folder 4
Colgate-Palmolive Hair Shampoo, 1963series 9.7box 1folder 5
Evening in Paris Bath Oil, 1962series 9.7box 1folder 6
Lanvin Arpege Perfume, 1963series 9.7box 1folder 7
Lanvin Arpege/My Skin Perfume, 1963series 9.7box 1folder 8
Noxzema Cover Girl, 1963series 9.7box 1folder 9
Noxzema Cover Girl Matte Makeup, 1962series 9.7box 1folder 10
Ting Medicated Cream, 1959series 9.7box 1folder 11

Subseries 9.8: Over-the-Counter Remedies, 1957-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Absorbine, Jr., 1964series 9.8box 1folder 1
Alka-Seltzer, 1959series 9.8box 1folder 2
Aspro Aspirin, 1958series 9.8box 1folder 3
Bromo Quinine, undatedseries 9.8box 1folder 4
Bufferin, 1958series 9.8box 1folder 5
Compoz, 1962-63series 9.8box 1folder 6
ENO, 1957series 9.8box 1folder 7
Ex-Lax, 1957, 1963series 9.8box 1folder 8
Feenamint, 1959series 9.8box 1folder 9
Johnson's Back Plasters, feat. Bob & Ray, 1957series 9.8box 1folder 10
Tums Antacid, 1958series 9.8box 1folder 11

Series 10: Farm Products, 1958-63 (13 items)

This series contains advertisements related to farm equipment and products.

Subseries 10.1: Machinery, 1958-63

Subseries is alphabetized by company name.

DescriptionSeriesBox / ReelFolder / Frame
Case Tractorsseries 10.1box 1folder 1
Ford Tractors, 1961series 10.1box 1folder 2
International Harvester, 1958, 1960series 10.1box 1folder 3
Massey-Ferguson Tractors, 1962-63series 10.1box 1folder 4
McCullogh Chainsaws, 1960series 10.1box 1folder 5
Moline Farm Machines, 1959series 10.1box 1folder 6
Oliver Farm Machinery, 1958series 10.1box 1folder 7

Subseries 10.2: Fertilizer, 1958-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Armour Agricultural Chemical Company, 1961series 10.2box 1folder 1
Chilean Nitrate, 1961series 10.2box 1folder 2
Pacific Guano, 1958series 10.2box 1folder 3
Phillips Petroleum Company, 1963series 10.2box 1folder 4

Series 11: Food, 1955-64 (194 items)

This series contains advertisments for food products, categorized by type.

Subseries 11.1: Bread, 1957-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Arnold Bread, 1957series 11.1box 1folder 1
Bond Bread, 1957series 11.1box 1folder 2
Cook Book Bread, 1959series 11.1box 1folder 3
Dandee Bread, 1960-61series 11.1box 1folder 4
Harvest Bread, 1960-61series 11.1box 1folder 5
Levy's Bread, 1957series 11.1box 1folder 6
Lite Diet Bread, 1960-61series 11.1box 1folder 7
Merita Bread, 1963series 11.1box 1folder 8
Monk's Bread, 1960-61series 11.1box 1folder 9
Mr. Big Celo, 1960-61series 11.1box 1folder 10
Pepperidge Farm, 1957-58series 11.1box 1folder 11
Rite Diet, 1962series 11.1box 1folder 12
Southern Bakeries Co. (Southern Bread), 1958series 11.1box 1folder 13
Tastemaster, 1959series 11.1box 1folder 14
Taystee Bread, 1959series 11.1box 1folder 15
Tender-Cut, 1962-63series 11.1box 1folder 16
Tip-Top, 1957series 11.1box 1folder 17
Tip-Top Regular, 1960-61series 11.1box 1folder 18
Tip-Top Tender Twist, 1960-61series 11.1box 1folder 19
Town Talk Bread, 1961series 11.1box 1folder 20
Wonder Bread, undatedseries 11.1box 1folder 21

Subseries 11.2: Cakes & Cookies, 1956-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Betty Crocker's Brownie Mix, 1962series 11.2box 1folder 1
Cadbury Biscuits, 1961series 11.2box 1folder 2
Johnston Cookies, 1961series 11.2box 1folder 3
Mother's, 1957, 1959, 1961series 11.2box 1folder 4
Patty Cake Cookies, 1963series 11.2box 1folder 5
Ry-Krisp Crackers, 1959series 11.2box 1folder 6
Sara Lee, 1962series 11.2box 1folder 7
Sunshine Biscuits, 1956-57series 11.2box 1folder 8

Subseries 11.3: Candy & Gum, 1957-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Beech Nut Gum, 1957series 11.3box 1folder 1
Barricini Chocolate, 1958series 11.3box 1folder 1
Nestle, 1963series 11.3box 1folder 2
Sen Sen, 1957series 11.3box 1folder 3
Whitman's Chocolates, undatedseries 11.3box 1folder 4

Subseries 11.4: Desserts, 1964

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Ambrosia Rice Pudding, 1964series 11.4box 1folder 1
Jell-O, undatedseries 11.4box 1folder 2
Reddi-2-Wip, undatedseries 11.4box 1folder 3

Subseries 11.5: Snacks, 1958-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Blue Bell Potato Chips, 1958series 11.5box 1folder 1
Laura Scudder's Potato Chips, undatedseries 11.5box 1folder 2
Lays Potato Chips, 1959series 11.5box 1folder 3
Old London Snacks, 1963series 11.5box 1folder 4

Subseries 11.6: Cereal, 1957-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Carnation Instant Wheat, 1964series 11.6box 1folder 1
Kellogs Corn Flakes , 1964series 11.6box 1folder 2
Maltex, 1960series 11.6box 1folder 3
Malt-O-Meal, undatedseries 11.6box 1folder 4
Post Toasties Corn Flakes, 1959series 11.6box 1folder 5
Ralston Purina, 1957-1959, 1961, 1963series 11.6box 1folder 6
Wheatena, 1964series 11.6box 1folder 7
Zoom, 1962series 11.6box 1folder 8

Subseries 11.7: Coffee, 1955-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Beech-Nut, 1960-61series 11.7box 1folder 1
Borden's, 1957-59series 11.7box 1folder 2
Butter-Nut Coffee, 1959, 1961, 1963-64series 11.7box 1folder 3
Cain's, 1959series 11.7box 1folder 4
Chase & Sanborn, 1962-63series 11.7box 1folder 5
Chock Full O' Nuts, 1957, 1961series 11.7box 1folder 6
G. Washington, 1955-56series 11.7box 1folder 7
Hills Brothers, 1955, 1957series 11.7box 1folder 8
Jomar Instant Coffee, 1957series 11.7box 1folder 9
MJB, undatedseries 11.7box 1folder 10
Nash's, 1961series 11.7box 1folder 11
Nescafe, 1957series 11.7box 1folder 12
Decafe (Nestle), 1957series 11.7box 1folder 13
Pan American, 1959series 11.7box 1folder 14
Savarin, 1958-59, 1961-62series 11.7box 1folder 15
Spartan, 1959series 11.7box 1folder 16

Subseries 11.8: Dairy, 1959-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Borden's Ice Cream, 1959series 11.8box 1folder 1
Borden's Ready Diet, 1959series 11.8box 1folder 2
Breakstone Cottage Cheese, 1959series 11.8box 1folder 3
Breakstone Yogurt, 1961series 11.8box 1folder 4
Bridgeman Creameries, undatedseries 11.8box 1folder 5
Carnation Evaporated Milk, 1964series 11.8box 1folder 6
Carnation Evaporated Milk (Spanish), 1964series 11.8box 1folder 7
Catawba Dairy, Inc., 1960series 11.8box 1folder 8
Dannon Yogurt, 1961, 1964series 11.8box 1folder 9
Deans Milk, undatedseries 11.8box 1folder 10
Eskimo Pie, undatedseries 11.8box 1folder 11
Jerseymaid Milk, undatedseries 11.8box 1folder 12
Marin-Dell Dairy Foods, 1962series 11.8box 1folder 13
Meadow Gold Dairy Products, 1961series 11.8box 1folder 14
Milnot Milk Components, 1960series 11.8box 1folder 15
Montgomery Dairy Products, 1960series 11.8box 1folder 16
Nulaid Eggs, 1960series 11.8box 1folder 17
Rowan Dairy, 1960series 11.8box 1folder 18
Sealtest, undatedseries 11.8box 1folder 19
West End Dairy, 1960series 11.8box 1folder 20

Subseries 11.9: Fruits & Juices, 1960-65

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Campbell's V-8 Juice, 1962series 11.9box 1folder 1
Libby Tomato Juice, 1963series 11.9box 1folder 2
Mott, 1963-64series 11.9box 1folder 3
Ocean Spray Cranberry Juice, 1965series 11.9box 1folder 4
Real Gold Orange Base, 1960series 11.9box 1folder 5
Sacramento Tomato Juice, undatedseries 11.9box 1folder 6
Seneca Grape Juice, 1964series 11.9box 1folder 7
Snap-E-Tom Tomato Drink, 1964series 11.9box 1folder 8

Subseries 11.10: Fish & Seafood, 1956-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Bird's Eye, 1956series 11.10box 1folder 1
Coldwater, 1963series 11.10box 1folder 2
Starkist, 1961series 11.10box 1folder 3

Subseries 11.11: Meats, 1957-61

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
American Lamb Council, undatedseries 11.11box 1folder 1
Ferris Bacon, 1957series 11.11box 1folder 2
Ferris Ham, 1957series 11.11box 1folder 3
Hygrade Food Products, 1959series 11.11box 1folder 4
Sperry's Homestead, 1961series 11.11box 1folder 5

Subseries 11.12: Processed Meat Products, 1957-65

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Nat Buring Packing Company, 1958series 11.12box 1folder 1
Esskay, 1959series 11.12box 1folder 2
Pureta Franks, undatedseries 11.12box 1folder 3
Vienna Sausage (Wilnot's), 1965series 11.12box 1folder 4
Williams' Fryer's Ham Salad, 1957series 11.12box 1folder 5

Subseries 11.13: Rice, Pasta & Sauces, 1958-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Carolina Rice, undatedseries 11.13box 1folder 1
Contadina Spaghetti Sauce, undatedseries 11.13box 1folder 2
Contadina Tomato Paste, 1961series 11.13box 1folder 3
Franco-American, undatedseries 11.13box 1folder 4
Golden Grain Pasta, 1963series 11.13box 1folder 5
Goodman's Noodles, 1960series 11.13box 1folder 6
Inn Maid Noodles, 1961series 11.13box 1folder 7
LaRosa, 1958, 1962series 11.13box 1folder 8
Lawry's Spaghetti Sauce, 1960series 11.13box 1folder 9
Mueller's, undatedseries 11.13box 1folder 10
Ronzoni, 1960, 1962series 11.13box 1folder 11

Subseries 11.14: Pet Food, 1958-61

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Cadillac Dog Food, 1961series 11.14box 1folder 1
Friskies Cat Food, 1959series 11.14box 1folder 2
Ken-L-Ration, 1958series 11.14box 1folder 3
Nutrena Dog Food, undatedseries 11.14box 1folder 4
Sturdy Dog Food, 1961series 11.14box 1folder 5

Subseries 11.15: Frozen Foods, 1958-65

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Bird's Eye Meat Pies, 1956series 11.15box 1folder 1
Crystal Ice, 1959series 11.15box 1folder 2
Dulany Frozen Foods, 1957-58series 11.15box 1folder 3

Subseries 11.16: Processed Foods, 1956-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Aunt Nellie's Foods, 1963series 11.16box 1folder 1
Banquet Canning Company, 1960series 11.16box 1folder 2
Beech Nut Baby Foods, 1958series 11.16box 1folder 3
Bounty Chili, undatedseries 11.16box 1folder 4
California Canners & Growers, 1965series 11.16box 1folder 5
Campbell Soup Co., 1960series 11.16box 1folder 6
Carnation Tuna, 1962series 11.16box 1folder 7
Chun King Chow Mein, 1960-61series 11.16box 1folder 8
Dennison's Chili Con Carne, 1961series 11.16box 1folder 9
Fluffy Instant Potatoes, 1958series 11.16box 1folder 10
Heinz Beans, 1961series 11.16box 1folder 11
Heinz Cheese Soup, 1961series 11.16box 1folder 12
La Choy Chinese Foods, 1963series 11.16box 1folder 13
LaRosa Soups, 1958series 11.16box 1folder 14
Manischewitz Borscht, 1959series 11.16box 1folder 15
Rosarita Mexican Foods, 1962series 11.16box 1folder 16
Vita Food Products, 1964-65series 11.16box 1folder 17

Subseries 11.17: Condiments, 1957-63

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Fanning's Bread and Butter Pickles, undatedseries 11.17box 1folder 1
Gem Salad Oil, 1964series 11.17box 1folder 2
Grey Poupon, 1956series 11.17box 1folder 3
Heinz Pickles, 1964series 11.17box 1folder 4
Hellman's-Heinz, 1961series 11.17box 1folder 5
Mary Ellen's Jams & Jellies, undatedseries 11.17box 1folder 6
Mazola Dressings, 1963series 11.17box 1folder 7
Ocean Spray, undatedseries 11.17box 1folder 8
Polaner Preserves, undatedseries 11.17box 1folder 9

Subseries 11.18: Spices, 1960-65

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Ac'cent, 1962-63series 11.18box 1folder 1
Angosturra Aromatic Bitters, 1961series 11.18box 1folder 2
Diamond Crystal Salt, undatedseries 11.18box 1folder 3
Sterling Salt, 1957-58series 11.18box 1folder 4

Subseries 11.19: Baking, 1958-64

Subseries is alphabetized by brand name.

DescriptionSeriesBox / ReelFolder / Frame
Albers Cereals, 1964series 11.19box 1folder 1
Ballard Flour, 1960series 11.19box 1folder 2
Bisquick, 1965series 11.19box 1folder 3
C&H Sugar, 1962-63series 11.19box 1folder 4
Light Crust Flour, 1961series 11.19box 1folder 5
Mazola, 1963series 11.19box 1folder 6
Pillsbury Best Flour, 1960series 11.19box 1folder 7

Series 12: Household Products, 1959-63 (2 items)

This series contains advertisements for household products.

DescriptionSeriesBox / ReelFolder / Frame
Alcoa Wrap, 1959, 1963 series 12box 1folder 1

Related Material

For other related archival and manuscript collections, please see the following subject guides.