ArchiveUM
University LibrariesDigital CollectionsHomeCatalogResearch PortAsk us!Archives UM HomeSpecial CollectionsSearchAbout Archives UMHelpHow Do I...?Site Index A-ZSearch

Keith W. Mielke Papers

Please use this identifier to cite or link to this item: http://hdl.handle.net/1903.1/1592

Abstract

Title:
Keith W. Mielke Papers
Author/Creator:
Mielke, Keith W.
Collection number:
NPBA 2000-2
Size:
3.50 linear feet including 18 audiocassettes
Bulk dates:
1970-1977
Inclusive dates:
1968-1995, and undated
Collection Area:
Mass Media and Culture
Repository:
Special Collections, University of Maryland Libraries, Hornbake Library, College Park, MD 20742. Tel: 301-405-9212, Fax: 301-314-2709, Email: askhornbake@umd.edu
Abstract:

In June 1977, Mielke became the Executive Director of Research for the Children's Television Workshop (CTW). Over the next twenty years Mielke held various positions in the research department including executive director for 3-2-1 Contact, vice-president for research, and senior research fellow. At CTW Mielke helped develop the Program Evaluation Analysis Computer (PEAC) system which utilized a wireless response unit for moment-by-moment responses to test material with automated analysis of data. He also commissioned the first comprehensive evaluations of Sesame Street since the Educational Testing Service first reviewed the show from 1969 to 1971. The collection deals with the policies and goals of CTW, corporate reports evaluating the effectiveness of shows, research into educational television, and reports to outside organizations on work done at CTW.

Important Information for Users of the Collection

Restrictions:

This collection is open for research use.

Preferred citation:

Keith W. Mielke Papers, Special Collections, University of Maryland Libraries.

Publication rights:

Photocopies of original materials may be provided for a fee and at the discretion of the curator. Please see our Duplication of Materials page for more information. Queries regarding publicatioght status of materials within this collection should be directed to the appropriate curator.

Status:

This collection is PROCESSED.

Historical Note

Born on November 15, 1933 in Perry, Oklahoma, Keith W. Mielke is best known for his influential research in children's television and for his role in Children's Television Workshop's planning activities. Mielke began his college education at Phillips University in Enid, Oklahoma where he received his undergraduate degree in 1956. He went on to Syracuse University where he earned his Masters in Television and Radio and to Michigan State where he earned a Ph.D. in Communications.

Mielke began his professional career in 1964 at Indiana University where he was hired as a lecturer in the Department of Radio-Television. In February 1965 he became an assistant professor in that department. Over the next twelve years Mielke moved to various posts eventually becoming a full professor in 1973 in the Department of Telecommunications. At Indiana Mielke held various positions including chairman of the Department of Radio-Television from July 1970 to May 1973. He was also the Chairman of the Mass Communications Program from July 1966 to August 1971. He served on posts outside the university as a research consultant for the Center for Research on Children's Television at Harvard University and with the Children's Television Workshop (CTW) in New York.

In June 1977, Mielke moved to CTW as Executive Director of Research. Over the next twenty years Mielke held various positions in the research department including executive director for 3-2-1 Contact, vice-president for research, and senior research fellow. At CTW Mielke helped develop the Program Evaluation Analysis Computer (PEAC) system which utilized a wireless response unit for moment-by-moment responses to test material with automated analysis of data. He also commissioned the first comprehensive evaluations of Sesame Street since the Educational Testing Service first reviewed the show from 1969 to 1971. Mielke also served as Chairman of the Research Advisory Committee for CTW's production of Feeling Good from 1974 to 1975.

During his thirty year career at Indiana and CTW Mielke was bestowed with numerous honors highlighting his achievements in children's television. In 1975 he received the Annual Book Award from the National Association of Educational Broadcasters. Michigan State University and Phillips University honored their former graduate with distinguished alumni awards in 1987 and 1985 respectively. In 1991, Mielke was awarded the Distinguished Service Award from the Association for Educational Communications and Technology (AECT).

Throughout his professional career Mielke remained active with various organizations that supported the research and funding of children's television. He led various workshops on research in children's television and was a consultant for industry periodicals such as the AV Communication Review and the Journal of Broadcasting. Mielke served as a research consultant with many projects of the Corporation for Public Broadcasting, the U.S. Department of Education, and the National Institute of Education.

Mielke's writings have appeared in numerous publications including Journal of Broadcasting and Electronic Media, Public Telecommunications Review, and Educational Broadcasting Review. He has also contributed to seven book-length works on children's and instructional television including "G" is for Growing: Thirty Years of Research on Children and Sesame Street, and Learning from Television: Psychological and Educational Research.

Scope and Contents of the Collection

Materials in the Keith W. Mielke Papers range from 1968 to 1990 and contains some undated material, with the bulk dating from 1970 to 1977. The collection deals with the policies and goals of CTW, corporate reports evaluating the effectiveness of shows, research into educational television, and reports to outside organizations on work done at CTW. This information is collected through reports, studies, audiocassettes, articles, and books. All of these materials were collected during his time as a consultant with CTW.

Custodial History and Acquisition Information

The Keith W. Mielke Papers was donated to the National Public Broadcasting Archives, University of Maryland Libraries by Keith W. Mielke in July of 1999.

Processing Information

Processed by:

Processed by Mark Baxter and Karen E. King, October 2002

Encoded by:

EAD markup created using EAD database in Microsoft Access. Markup completed by Scott Prouty and Karen E. King, May 2005.

Detailed Description of the Collection

Series 1: CTW - Administrative Files, 1967-1987 and undated (0.25 linear foot)

This series contains policy and planning documents of the Children's Television Workshop. In addition, documents contain details concerning personnel policies and other general company information from 1973 to 1983. The documents are arranged chronologically.

DescriptionSeriesBox / ReelFolder / Frame
Planning Documents, 1967-1969, undated series 1box 1folder 1
Goals Meeting., 1968, undated series 1box 1folder 2
Early Memos and Background Materials., 1968-1970 series 1box 1folder 3
Early Memos and Background Materials., 1968-1970 series 1box 1folder 4
CTW Personnel Policies and Practices., 1973-1983 series 1box 1folder 5
Children's Television: A Broadcaster's Workshop., June 1-3, 1975 series 1box 1folder 6
Children's Television Workshop. Corporate Review, 1979 series 1box 1folder 7
Children's Television Workshop. Corporate Profile, 1987 series 1box 1folder 8

Series 2: Children's Television Workshop Programming, 1968-1994 (0.75 linear foot)

This series documents the programming of the Children's Television Workshop. The primary topic is Sesame Street which is documented in meeting notebooks, the Educational Testing Service Test Battery, bibliographies, reports and studies. Other shows documented in the series are The Electric Company, Feeling Good and Ghostwriter. Documents concerning Sesame Street are filed first in chronological order.

DescriptionSeriesBox / ReelFolder / Frame
Sesame Street -- Notebooks, 1968-1970 series 2box 1folder 9
Sesame Street -- Notebooks, 1968-1970 series 2box 1folder 10
Sesame Street -- Notebooks, 1968-1970 series 2box 1folder 11
Sesame Street -- Children's Television Workshop. ETS [Educational Testing Service] Test Battery, circa 1969-1970 series 2box 2folder 1
Sesame Street -- Children's Television Workshop. ETS [Educational Testing Service] Test Battery, circa 1969-1970 series 2box 2folder 2
Sesame Street -- Flores, Beatriz. The Observation and Testing Report on the Sesame Street Program, circa 1972 series 2box 2folder 3
Sesame Street -- Sesame Street at Five: The Changing Look of a Perpetual Experiment., October 1974 series 2box 2folder 4
Sesame Street -- Sesame Street Research. Bilingual Study., October 9, 1974 series 2box 2folder 5
Sesame Street -- Schramm, Wilbur. Book Review of The Second Harvest of Two Research-Producing Events: The Surgeon's General Inquiry and Sesame Street. Proceedings of the National Academy of Education. Vol. 3: pp. 151-219, 1976 series 2box 2folder 6
Sesame Street -- Children's Television Workshop. Research Division. Sesame Street Research Bibliography: Selected Citations Relating to Sesame Street,, 1969-1989. 1990 series 2box 2folder 7
Sesame Street -- Children's Television Workshop. Sesame Street Research: A 20th Anniversary Symposium., 1990 series 2box 2folder 8
Children's Television Workshop. Research Bibliography. [Sesame Street, The Electric Company], 1976 series 2box 2folder 9
Mielke, Keith W. and James W. Swinehart. Evaluation of the Feeling Good Television Series., 1976 series 2box 2folder 10
Children's Television Workshop. Ghostwriter and Youth-Serving Organizations. Report to Carnegie Corporation of New York., October 1994 series 2box 3folder 1

Series 3: Children's Television Programming: Articles, Reports and Studies, 1968-1995 (0.50 linear foot)

This series documents funding and research of children's television programming. Topics include science education, the effects of television on the developing brains of young children and the federal role in funding children's television programming. Materials are arranged in chronological order.

DescriptionSeriesBox / ReelFolder / Frame
Mielke, Keith W. Policy Brief: "Decision-Oriented Research in School Television", September 27, 1973 series 3box 3folder 2
Mielke, Keith W., et al. The Federal Role in Funding Children's Television Programming. Vol. I: Final Report., April 30, 1975 series 3box 3folder 3
"The Ecology of Education: Television." The National Elementary Principal. Vol. 56, No. 3., January/February 1977 series 3box 3folder 4
Nelson, Bernadette, et al. Assessment of the ESAA-TV Program: An Examination of its Production, Distribution and Financing., 1980 series 3box 3folder 5
Television and the Preparation of the Mind for Learning: Critical Questions on the Effects of Television on the Developing Brains of Young Children. Conference Proceedings., October 2, 1992 series 3box 3folder 6
Mielke, Keith W. and Jon D. Miller. "The Influence of Informal Science Education on the Development of Scientific and Mathematical Literacy"., February 21, 1995 series 3box 3folder 7

Series 4: Audio Recordings, 1974-1975 and undated (18 audiocassettes)

This series contains audio cassettes of interviews and discussions Mielke conducted for his work on The Federal Role in Funding Children's Television Programming. The interview cassettes are arranged in alphabetical order, followed by a partial discussion of the Federal Advisory Group concerning Emergency School Aid Act (ESAA) television projects.

DescriptionSeriesBox / ReelFolder / FrameItem
Interviews for The Federal Role in Funding Children's Television Programming, 1974-1975, nd series 4box 4folder 1
Aida Barrera, Carrascolendas, December 11, 1974 series 4box 4folder 1item 1.0
Dave Berkman, ESAA., January 29, 1975 series 4box 4folder 1item 2.0
Bilingual Children's Television, Inc., undated series 4box 4folder 1item 3.0
Bilingual Children's Television, Inc., undated series 4box 4folder 1item 4.0
Bilingual Children's Television, Inc., undated series 4box 4folder 1item 5.0
Bilingual Children's Television, Inc., undated series 4box 4folder 1item 6.0
Bilingual Children's Television, Inc., undated series 4box 4folder 1item 7.0
Peggy Charren, Action for Children's Television., December 19, 1974 series 4box 4folder 1item 8.0
Peggy Charren, Action for Children's Television., December 19, 1974 series 4box 4folder 1item 9.0
Corporation for Public Broadcasting (CPB): Donald R. Quayle, Douglas F. Bodwell, Barbara Fenhagen., January 30, 1975 series 4box 4folder 1item 10.0
Malcolm P. Davis, US Office of Education., January 31, 1975 series 4box 4folder 1item 11.0
Hartford Gunn, PBS., January 30, 1975 series 4box 4folder 1item 12.0
Elam Hertzler, U.S. Office of Education., January 30, 1975 series 4box 4folder 1item 13.0
Tom Kennedy, CTW., undated series 4box 4folder 1item 14.0
Lee Polk, ABC., January 11, 1974 series 4box 4folder 1item 15.0
Chris Sarson., February 11, 1975 series 4box 4folder 1item 16.0
Chris Sarson., February 11, 1975 series 4box 4folder 1item 17.0
Federal Advisory Group discussion re: Emergency School Aid Act (ESAA) television projects, sides 5 and 6, April 11, 1975 series 4box 4folder 2

Related Material

Related documents to Mielke's work on The Federal Role in Funding Children's Television Programming including correspondence and interview transcripts are located in Box 2 of the Archives of the Children's Television Workshop.

For other related archival and manuscript collections, please see the following subject guides.

Selected Search Terms

This collection is indexed under the following headings in the University of Maryland Libraries' Catalog. Researchers desiring related materials about these topics, names, or places may search the Catalog using these headings.

Subjects

Names (Added Entries)