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John C. Schwarzwalder Papers

Please use this identifier to cite or link to this item: http://hdl.handle.net/1903.1/1611

Abstract

Title:
John C. Schwarzwalder Papers
Author/Creator:
Schwarzwalder, John C.
Collection number:
NPBA 92-102
Size:
5.50 linear feet
Bulk dates:
1965-1986
Inclusive dates:
1935-1992 and undated
Collection Area:
Mass Media and Culture
Repository:
Special Collections, University of Maryland Libraries, Hornbake Library, College Park, MD 20742. Tel: 301-405-9212, Fax: 301-314-2709, Email: askhornbake@umd.edu
Abstract:

John C. Schwarzwalder was a pioneer in the field of educational television, establishing the nation's first educational television station, KUHT-TV, at the University of Houston in 1953. Leaving Houston, Texas, in 1956, Schwarzwalder moved north to the Minneapolis/St. Paul area where he became executive vice-president and general manager of the Twin City Area Educational Television Corporation. There he helped establish three noncommercial educational television stations: KTCA-TV, KTCI-TV, and KWOM-TV. Twenty years later, in 1976, Schwarzwalder moved south again when he accepted the position of station manager of KOKH-TV in Oklahoma. In 1978 he was both executive consultant to the Twin City Area PTV Corporation and Manager of the Denton, Texas, Channel Two Foundation, Inc. From 1977 to 1985 he was president of DBLS, Inc., a nonprofit corporation formed to establish, operate, and maintain nonprofit educational television and radio stations in Austin, Texas. Over the years, Schwarzwalder performed consultancy work for various states, cities, schools, and commissions in the field of educational television. The collection reflects Schwarzwalder's continued and vocal commitment to the maintenance of the identity of educational television as a separate entity from public broadcasting.

Important Information for Users of the Collection

Restrictions:

This collection is open for research use.

Preferred citation:

John C. Schwarzwalder Papers, Special Collections, University of Maryland Libraries.

Publication rights:

Photocopies of original materials may be provided for a fee and at the discretion of the curator. Please see our Duplication of Materials page for more information. Queries regarding publicatioght status of materials within this collection should be directed to the appropriate curator.

Status:

This collection is PROCESSED.

Historical Note

John C. Schwarzwalder, a pioneer in the field of educational television, was born in Columbus, Ohio, on June 21, 1917, to S. J. and Alice Schwarzwalder. He received a Bachelor of Arts Degree from Ohio State University in 1937; a Master's Degree from the University of Michigan in 1940; and a Doctor of Education Degree from the University of Houston in 1953. His master's thesis was entitled "The Scenic, Dramatic and Musical Ramifications of the Court Masque in Stuart England," and his doctoral dissertation was "An Historical Study of the Technical, Legal and Financial Development of Television." On July 10, 1945, Schwarzwalder married Ruth Dierker. They subsequently had two children, Joan Dierdre and Raymond John.

Schwarzwalder began his military career in 1941 as a private in the United States Army. During his years of military service, he rose to the rank of major. He spent thirty-five months in overseas service in North Africa, Italy, France, Belgium, and Germany. Also involved in combat intelligence and counterintelligence work, Schwarzwalder earned eight campaign stars and was awarded the Medal of Order of Ouissam Alaouite (Morocco). He was a member of the Military Reserve from 1945-1956 with the rank of Major, Military Intelligence. He later wrote about his war experience in We Caught Spies (Duell, Sloan & Pearce, 1946).

From 1945 to 1948, Schwarzwalder served as Associate Director of the Wall School of Music, a private school of nearly 300 students, in Los Angeles. Concurrently, he directed the American GI Chorus in motion picture work for Republic Studios and in concert.

In 1948 Schwarzwalder moved to Houston, Texas, to become Assistant Professor at the University of Houston. In the course of time he was named Associate Professor and then Professor and Chairman of the Radio-Television Department. It was here in 1950 that Schwarzwalder established KUHF-FM and in 1953, KUHT-TV, the first of the nation's 258 non-commercial, educational television stations. He administered the Department of Radio and Television with a faculty and staff of 43 and 470 students. At KUHT-TV, he developed and produced most of the programs during its first year. Concurrently, he served as news analyst and newscaster for KTRH-AM-FM (CBS).

In 1956 he left the University of Houston and moved north to Minneapolis, Minnesota, where he became Executive Vice President and General Manager of the Twin City Area Educational Television Corporation which owned and operated three non-commercial educational television stations in Minnesota: KTCA-TV and KTCI-TV in Saint Paul/Minneapolis and KWOM-TV in Appleton. None of these stations existed in 1956 when Schwarzwalder arrived. His job included obtaining capital financing, applying for the necessary FCC licenses, supervising construction, arranging for operating funds, finding and hiring adequate operating personnel, setting up programming policies and putting the stations on the air. He later was responsible for arranging for the operation of Midwestern Educational Television, a regional network of 17 stations.

Leaving Minneapolis to move south again in 1976, Schwarzwalder became the Station Manager of KOKH-TV in Oklahoma City, Oklahoma. Retaining many of his contacts with the Twin City area, he worked as a researcher for Twin City Area PTV Corporation. As a researcher, he completed and submitted bench-mark studies of the implications for PTV of the videodisc and the increasing use and popularity of credit courses.

In 1978 he was both Executive Consultant to the Twin City Area PTV Corporation and Manager of the Denton, Texas, Channel Two Foundation, Inc. He prepared financial, programming and fund-raising plans for activation of a new station on Channel Two in North Texas, as well as acquiring land for transmitter sites, negotiating with FAA and Department of Defense (Corps of Engineers) and preparing FCC applications.

From 1977 to 1985 Schwarzwalder was President of DBLS, Inc., a non-profit corporation formed to establish, operate, and maintain non-profit educational television and radio stations in Austin, Texas. At DBLS, Schwarzwalder made applications for television and radio channels to Federal agencies including the Federal Communications Commission and to federal, state, and local government agencies as well as to private individuals, corporations, and foundations for funds and facilities.

Over the years, Schwarzwalder served as an independent consultant for the states of Kansas, Nebraska, South Dakota, Northern Iowa, the National Association of Educational Broadcasters, and the cities of Cleveland, Ohio; Duluth, Minnesota; Fargo, North Dakota; and Little Rock, Arkansas. He also served as a consultant to the University of Maine, the South Carolina ETV Commission, the Alabama ETV Commission, Auburn University, the Louisiana ETV Commission, the Texas ETV Commission, KETC-TV in St. Louis, Missouri, the University of Florida, the Kentucky ETV Commission, the University of Louisville, Milwaukee Technical College, Superior State University (Wisconsin), the State of North Dakota and Lakehead University (Ontario, Canada).

Always active in whatever community of which he was a part, Schwarzwalder chaired the Committee on Racial Imbalance in St. Paul Public Schools (CRISP) in 1965. He was also a member of the Afro-American Music Opportunities Association from 1968 to 1976. Other organizations which benefited from his time and talents were: American Heart Association; Minnesota Heart Association; Minnesota Metropolitan Planning Commission; Minnesota Planning Association; Minneapolis Citizens League; Minnesota Orchestral Association; School for Societal Development; Minnesota Humanities Commission; and Advisory Committee on Mass Media, Texas Humanities Commission.

John C. Schwarzwalder died in 1992.

Scope and Contents of the Collection

The John C. Schwarzwalder Papers cover the years 1935 to 1992 with the bulk of the materials from 1965 to 1986. The collection reflects Schwarzwalder's continued and vocal commitment to the maintenance of the identity of educational television as a separate entity from public broadcasting. Included in the collection are clippings, correspondence, FCC hearing documents, speeches, writings, minutes, newsletters, reports, notes, and surveys. Notable correspondents include C. Scott Fletcher, Hubert H. Humphrey, Raymond D. Hurlbert, and Morris Novik.

Custodial History and Acquisition Information

The John C. Schwarzwalder Papers was donated to the National Public Broadcasting Archives, University of Maryland Libraries by him February of 1992 and by his daughter, Ms. Joni Schwarzwalder Mason in August of 1992.

Processing Information

Processed by:

Processed by Mary Kafes, December 1993. Revised by Karen E. King, July 1995

Encoded by:

EAD markup created using EAD database in Microsoft Access. Markcup completed by Chris Stoner, March 2006.

Detailed Description of the Collection

Series 1: Correspondence, 1959-1991 (0.50 linear foot)

This series contains correspondence and related materials between Schwarzwalder and various individuals and groups. It is arranged chronologically.

DescriptionSeriesBox / ReelFolder / Frame
Correspondence, 1959-1971 series 1box 1folder 1
Correspondence, 1972 series 1box 1folder 2
Correspondence, 1973-1975 series 1box 1folder 3
Correspondence, 1976 (Jan.-July) series 1box 1folder 4
Correspondence, 1976 (Aug.-Dec.) series 1box 1folder 5
Correspondence, 1977-1991 series 1box 1folder 6

Series 2: KTCA-TV, Minneapolis, 1953-1983 and undated (1.00 linear foot)

This series contains materials relating to Schwarzwalder's work with KTCA-TV, Minneapolis and the Twin City Area Educational Television Corporation. It is arranged alphabetically by subject.

DescriptionSeriesBox / ReelFolder / FrameItem
Clippings, 1957-1979, undated series 2box 2folder 1
Communique (Minneapolis Adult Education Association) Vol. 5, No. 10, September 1971 series 2box 2folder 2
KTCA-TV Printed Programs and Reports, 1953-1974, undated series 2box 2folder 3
McGowan, Martin, 1965-1974, undated series 2box 2folder 4
Minneapolis Star Attack, 1967-1974 series 2box 2folder 5
Minneapolis Star Attack, 1975-1979 series 2box 2folder 6
Scene: The Magazine of Twin Cities Public TV, February, April-June, August-December 1975 series 2box 2folder 7
Scene: The Magazine of Twin Cities Public TV, January-September 1976 series 2box 2folder 8
Scene: The Magazine of Twin Cities Public TV, August-September 1981; January, November 1982; October-December 1983 series 2box 2folder 9
TCAET (Twin City Area Educational Television Corporation) -- Articles of Incorporation, Minutes, 1965-1977 series 2box 2folder 10
TCAET (Twin City Area Educational Television Corporation) -- Financial, 1965-1977 series 2box 2folder 11
TCAET (Twin City Area Educational Television Corporation) -- A Proposal to the United States National Commission for UNESCO, undated series 2box 2folder 12
TCAET (Twin City Area Educational Television Corporation) -- A Report to KTCA-TV on an Investigation of the Relative Effectiveness of Certain Specific Television Techniques on Learning, September 1960 series 2box 3folder 1
TCAET (Twin City Area Educational Television Corporation) -- Research Expenses, 1977-1978 series 2box 3folder 2
TCAET (Twin City Area Educational Television Corporation) -- Research Projects for KTCA-TV, 1976-1982 series 2box 3folder 3
TCAET (Twin City Area Educational Television Corporation) -- Upper Midwest Six-State Educational Television Network Survey, March 31, 1960 series 2box 3folder 4
The Videodisc and Its Importance to KTCA-TV, 1977 series 2box 3folder 5
Videodisc Manuscript, 1977 series 2box 3folder 6
"We Who Escaped" - a series of motion picture films to be produced by KTCA, undated series 2box 3folder 7
Writings, 1965-1978, undated series 2box 3folder 8
"KTCA-TV: A Case History in Community Cooperation", 1965 series 2box 3folder 8item 1.0
"The Nation's First ETV Color Station-KTCA-TV,", 1967 series 2box 3folder 8item 2.0
"The Televised Credit Course and Its Importance to KTCA-TV", 1978 series 2box 3folder 8item 3.0
"The Videodisc and Its Importance to KTCA-TV", 1977 series 2box 3folder 8item 4.0
"Financial Stability for ETV-A Case History of KTCA-TV", undated series 2box 3folder 8item 5.0

Series 3: DBLS, Inc., Austin, Texas, 1968-1990 and undated (0.75 linear foot)

Contained in this series are materials relating to DBLS, Inc., including documents relating to hearings before the Federal Communications Commission. The material is arranged alphabetically by document type.

DescriptionSeriesBox / ReelFolder / Frame
Articles of Incorporation, 1984 series 3box 3folder 9
Correspondence, 1968-1990, undated series 3box 3folder 10
FCC Material, November 1984-November 1985 series 3box 4folder 1
FCC Material, December 1985 series 3box 4folder 2
FCC Material, January 1986-February 1986 series 3box 4folder 3
FCC Material, March 1986-April 1986 series 3box 4folder 4
FCC Material, March 1986-April 1986 series 3box 4folder 5
FCC Material, May 1986-July 1986 series 3box 4folder 6
FCC Material, August 1986-July 1988 series 3box 4folder 7
FCC Docket #85-331 Hearing Exhibits, 1986 series 3box 5folder 1
FCC Material, November 1988-October 1989 series 3box 5folder 2
Tax Material, 1986 series 3box 5folder 3

Series 4: Denton Channel Two Foundation, Inc., 1977-1985 and undated (0.25 linear feet)

Included here are materials relating to Denton Channel Two Foundation arranged alphabetically by document type.

DescriptionSeriesBox / ReelFolder / Frame
Articles of Incorporation, Correspondence, and related materials, 1977-1985 series 4box 5folder 4
Financial, correspondence, and related materials, 1985, undated series 4box 5folder 5
FCC Materials, 1983-1984 series 4box 5folder 6
Fund-raising, 1977-1981, undated series 4box 5folder 7

Series 5: Subject Files, 1935-1992 (1.25 linear feet)

These subject files contain a wide variety of materials on various projects, consultancy work, legislative matters, as well as personal material. The series is arranged alphabetically by subject file.

DescriptionSeriesBox / ReelFolder / Frame
Amarillo College, 1980-1981 series 5box 5folder 8
Audition Material, 1976, undated series 5box 5folder 9
Conference Material, 1953-1980 series 5box 5folder 10
CRISP (Committee on Racial Imbalance in the Saint Paul Public Schools), 1964-1965 series 5box 6folder 1
ETV Associates -- Educational Television for the Little Rock, Arkansas, Public Schools, 1966 series 5box 6folder 2
ETV Associates -- ETV for South Dakota, 1963 series 5box 6folder 3
ETV Associates -- A Report to North Central Educational Television Association, Inc., 1962 series 5box 6folder 4
ETV for Nebraska, 1962 series 5box 6folder 5
Greater Cleveland Television Education Association, 1958-1962 series 5box 6folder 6
Jerusalem Project, 1976, undated series 5box 6folder 7
KBDI, Colorado, 1981-1982 series 5box 6folder 8
KMFA, Austin, Texas, Application for Lola Wright Foundation Grant, 1986-1989 series 5box 6folder 9
KOKH-TV, Oklahoma City Public Schools, 1977-1978, undated series 5box 6folder 10
KUHT-TV, KUHF-FM Houston, Texas, 1953-1981, undated series 5box 6folder 11
KUHT-TV, KUHF-FM Houston, Texas -- Clippings, 1949-1987, undated series 5box 6folder 12
Kansas NET Project, 1960 series 5box 6folder 13
Legislative, 1963-May 1965 series 5box 6folder 14
Legislative, June 1965-1973 series 5box 6folder 15

Series 6: Speeches, 1959-1975 and undated (0.50 linear foot)

Contained here are a number of speeches given by Schwarzwalder to a variety of audiences. The series also contains research material he collected for potential use, as well as his notecards and outlines for some of his presentations. There are also several copies of speeches by others. The material is arranged alphabetically by speech title and by subject file.

DescriptionSeriesBox / ReelFolder / Frame
Midwestern Educational Television, Inc., 1976-1977 series 6box 7folder 1
Minority Telecommunications Development Program, undated series 6box 7folder 2
National Association of Educational Broadcasters (NAEB) -- "Advertising Research Project", 1977 series 6box 7folder 3
National Association of Educational Broadcasters (NAEB) -- Current, 1981-1982 series 6box 7folder 4
National Association of Educational Broadcasters (NAEB) -- Directory of Public Telecommunications, 1978 series 6box 7folder 5
National Association of Educational Broadcasters (NAEB) -- Materials (Includes dissolution of NAEB), 1965-1981 series 6box 7folder 6
NAET Correspondence and Related Materials, 1977-June 1982 series 6box 7folder 7
NAET Correspondence and Related Materials, July 1982-1983 series 6box 7folder 8
Personal - John C. Schwarzwalder, 1935-1992 series 6box 7folder 9
University of Houston Communications Alumni, 1989-1990 series 6box 7folder 10
Speeches, 1959-1975, undated series 6box 8folder 1
Notecards and Outlines, 1968-1977, undated series 6box 8folder 2
Research Material - Jokes for Speeches, 1960-1983, undated series 6box 8folder 3
Research Material - Jokes for Speeches, 1960-1983, undated series 6box 8folder 4
Speeches by Others, 1959-1978 series 6box 8folder 5
Vietnam Information File for Speeches, 1967-1968 series 6box 8folder 6

Series 7: Writings, 1953-1978 and undated (0.50 linear foot)

This series contains writings by John C. Schwarzwalder including the script for a play titled "The Bishop" as well as published and unpublished articles on topics in the educational television and public broadcasting fields. The series is arranged alphabetically by article title with a folder containing undated and untitled notes and outlines at the end.

DescriptionSeriesBox / ReelFolder / FrameItem
"The Bishop" (Script), 1969, undated series 7box 8folder 7
"Democratic Advice to a Political Nephew", undated series 7box 8folder 8
"Educational Television", 1962 series 7box 8folder 9
"Educational Television: The Dream that Failed," Educational & Industrial Television, 1976-1978, undated series 7box 8folder 10
"Educational Television in Minnesota", undated series 7box 9folder 1
"An Historical Study of the Technical, Legal, and Financial Development of Television," dissertation, 1953 series 7box 9folder 2
"How Public Television has Betrayed America", undated series 7box 9folder 3
"The Myths of Educational Television", 1965 series 7box 9folder 4
Writings, 1966, 1967, undated series 7box 9folder 5
"The Origins of Educational TV", undated series 7box 9folder 5item 1.0
"Problems Peculiar to the Community Station", 1967 series 7box 9folder 5item 2.0
"Problems Peculiar to ETV Management", 1966 series 7box 9folder 5item 3.0
"Public Broadcasting Must Clean House," TV Guide, 1972 series 7box 9folder 6
"Public Television and the Veto," Beam, 1972 series 7box 9folder 7
Report to the Greater Cleveland Television Education Association, January 8, 1961 series 7box 9folder 8
Testimony of John C. Schwarzwalder Before House Judiciary Committee, 1971 series 7box 9folder 9
Notes and Outlines, undated series 7box 9folder 10

Series 8: Newsletters, 1969-1986 (0.25 linear foot)

Contained here are various newsletters - generally in the field of public broadcasting and educational television. The newsletters are arranged alphabetically by title.

DescriptionSeriesBox / ReelFolder / Frame
CPB Report (Incomplete), June 1976-March 1980 series 8box 9folder 11
ETV Newsletter, August 1980, August 1982 series 8box 9folder 12
Educational Communicators, June 1969 series 8box 9folder 13
Focus: Newsletter on Media Instruction, Spring 1979; September 1979; January 1980 series 8box 9folder 14
GPNewsletter (Incomplete), 1980-1986 series 8box 9folder 15
International University Consortium Newsletter (Incomplete), 1983-1986 series 8box 9folder 16
The Manager's Letter (Incomplete), 1978-1979 series 8box 9folder 17
NAEB Letter, March 1979 series 8box 9folder 18
Odyssey Vol. 5, No. 12; Vol. 6, No. 7, July 1978, January 1979 series 8box 9folder 19
The Public Broadcasting Report, September 1979-July 1985 series 8box 9folder 20
SECA Signal (Incomplete), 1982-1984 series 8box 9folder 21
UMA Update from the University of Mid-America, March 1970; May-June 1980 series 8box 9folder 22

Series 9: Periodicals, 1955-1979 (0.25 linear foot)

Included in this series are a small collection of periodicals on various subjects. The series is arranged alphabetically by periodical title.

DescriptionSeriesBox / ReelFolder / Frame
Architecture Minnesota, May-June 1975 series 9box 9folder 23
Firing Line (Transcripts), 1973 series 9box 9folder 24
MPLS, June 1974 series 9box 9folder 25
The New Republic, August 1965 series 9box 9folder 26
Overseas Employment Opportunities for Educators, November 1969 series 9box 9folder 27
Public Telecommunications Review, May/June 1979 series 9box 9folder 28
The Schedule, September 1977 series 9box 10folder 1
The Science Counselor, December 1955 series 9box 10folder 2

Series 10: Reports, Surveys, and Books, 1954-1978 and undated (0.50 linear feet)

This series represents a small group of reports, surveys done by various organizations on a wide variety of topics. The books are on education and educational television. The materials are arranged alphabetically by title.

DescriptionSeriesBox / ReelFolder / Frame
A Brief History of Educational Television in the United States. Jauch, Fritz, 1968 series 10box 10folder 3
The Communications Act of 1934-Revised to Jan. 1, 1954, 1954 series 10box 10folder 4
The Impact of Research on Utilization of Media for Educational Purposes, 1970 series 10box 10folder 5
Meeting Educational Needs Through Public Television and Learning Technologies, undated series 10box 10folder 6
Ohio Educational Television Network-Annual Report, 1975 series 10box 10folder 7
Statement of Henry Loomis, President of CPB, Before Subcommittee on Communications, 1978 series 10box 10folder 8
Summer Institute and Educational TV Series on Public Policy and Development Planning in Minnesota, 1971 series 10box 10folder 9
The University Faculty and Educational Television: Hostility, Resistance & Change, 1962 series 10box 10folder 10
You Own More than Your Set - Broadcasting Law and the Consumer, undated series 10box 10folder 11
Philosophies of Education, 1965 series 10box 10folder 12
Public Television a Program for Action-The Carnegie Commission on Educational TV, 1967 series 10box 10folder 13
Vocational and Technical Education in a Decade of Change. Parkinson, Dr. George, undated series 10box 10folder 14

Series 11: Clippings, 1940-1990 and undated (0.25 linear foot)

This series contains newspaper clippings - both dated and undated - on a variety of subjects. The series is loosely arranged alphabetically by subject.

DescriptionSeriesBox / ReelFolder / Frame
Educational Television, 1967-1985, undated series 11box 11folder 1
Miscellaneous, 1940-1986, undated series 11box 11folder 2
Public Broadcasting, 1962-1990, undated series 11box 11folder 3
Public Television, 1967-1989, undated series 11box 11folder 4
John C. Schwarzwalder, 1948-1980, undated series 11box 11folder 5

Series 12: Photoprints, 1955 and undated (0.25 linear foot)

Contained in this series are photoprints and proofs. The series is loosely arranged alphabetically by subject.

DescriptionSeriesBox / ReelFolder / Frame
Brochure Proofs, undated series 12box 11folder 6
European Trip, 1955 series 12box 11folder 7
John C. Schwarzwalder and miscellaneous, undated series 12box 11folder 8
John C. Schwarzwalder and miscellaneous (oversize), undated series 12box 12folder 1

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