Collections by Subject: Advertising
A Selected List of Holdings in Special Collections, University of Maryland Libraries
For more information about how to access materials in this guide, please visit the Maryland Room web page or fill out an information request.
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Karin Ades Papers, 1972-1978. 3 folders.
Location: Mass Media and Culture
After working for public television station WMVS (Milwaukee, WI) from 1968 to 1974, Karin Ades worked in public relations and promotion for the Public Television Library and PBS Video from 1974-1981. The collection includes press clips and publications documenting NAEB graphic and design awards and WMVS/WMVT activities.
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Gertrude Entenmann Papers, 1949-1980. 3.50 linear feet.
Location: Mass Media and Culture
Gertrude Entenmann was an advertising copywriter and TV producer who worked for such sponsors as Peoples Drug Stores, First Federal Savings and Loan, and Coca-Cola and with such people and programs as Inga Rundvold and the "Joy Boys." In the 1960s, she was chair for the region's chapter of AWRT and would later produce a religious-based talk show for WRC-TV. This collection contains promotional materials, photographs, business correspondence, and, mainly, ad copy written by Ms. Entenmann.
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Fran Harris-Tuchman Collection, 1946-1996. 32.00 linear feet.
Location: Mass Media and Culture
Fran Harris-Tuchman (1915- ) began her broadcasting career as a pioneering member of the all-female WATTS group who kept what is now WLS-TV on the air throughout the second world war. She later went on to be the first woman to head a television division for a major advertising agency and to found her own highly successful ad agency, Harris-Tuchman Productions. The majority of the collection consists of client files from Mrs. Harris-Tuchman's production company and production elements.
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Library of American Broadcasting Scripts Collection, 1925-1991. 10.5 lin. ft..
Location: Mass Media and Culture
The Library of American Broadcasting Scripts Collection is a collection of radio and television scripts gathered from several sources and donations by the original staff of the Library of American Broadcasting. Dating from 1925 to 1991, these scripts are the actual scripts used by radio and television performers. Many of the scripts contain the hand-written markings the performers created as they were preparing the script for broadcast. These scripts document almost seventy years of radio and television broadcasting and represent a variety of genres, including comedy, drama, soap operas, quiz programs, news programs, and music programs.
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Special Collections in Mass Media and Culture Serials Collection, 1910-2012. 1,557 lin ft..
Location: Mass Media and Culture
The Special Collections in Mass Media and Culture Serials Collection contains fan magazines, academic journals, industry trade magazines, yearbooks, and boudn press releases documenting the radio, television, advertising, journalism, film, and humor from the early 1900's to the present. Many of the serial titles are bound while others are unbound.