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Coke's water bomb

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Alternate title:Dasani fiasco
Summary:On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market.
Contributor:Datar, Rajan
Turner, Libby
Provider:BBC Education & Training
BBC Worldwide Ltd
Films for the Humanities & Sciences (Firm)
Century:2001-2100
Place of origin – Continent:Europe
North America
Place of origin – Country:United Kingdom of Great Britain and Northern Ireland
United States of America
Place of origin – Region:New Jersey
Place of origin – Settlement:London
Princeton
Topical subjects:Bottled water industry -- Great Britain
Bottled water -- Great Britain -- Marketing
Advertising -- Bottled water
Coca-Cola Company
Genre:Documentary television programs
Credits:BBC Education & Training ; producer/director, Libby Turner. Narrator, Rajan Datar. Series producer, Mark Gregory ; series editor, Clive Edwards.
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Films@UM Browse terms:Economics, Business, Commerce, Labor
Collection:Films@UM
Access restricted to patrons at the University of Maryland.