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Killing us softly 4 : advertising's image of women

201045 minutesEnglishcolorJump to full details

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Alternate title:Advertising's image of women
Summary:In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Sequel to: Killing us softly (1979), Still killing us softly (1987), and Killing us softly 3 (2000).
Creator:Kilbourne, Jean
Jhally, Sut
Contributor:Kilbourne, Jean
Provider:Media Education Foundation
Century:2001-2100
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Women in advertising
Sex in advertising
Body image in women
Sex role
Sexism
Advertising -- Psychological aspects
Genre:Filmed lectures
Credits:Directed by Sut Jhally.
Repository:Nonprint Media Services
Browse terms:Broadcasting, Communications
Women's Studies
Films@UM Browse terms:Advertising, Marketing
Broadcasting, Mass Media
Women's Studies
Gender Studies
Collection:Films@UM
Access restricted to patrons at the University of Maryland.