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Big bucks, big pharma

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Alternate title:Marketing disease & pushing drugs
Summary:Focusing on the pharmaceutical industry's marketing practices, media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
Description:Contents: Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription.
Creator:Ridberg, Ronit
Media Education Foundation
Contributor:Goodman, Amy, 1957-
Killoy, Andrew
Angell, Marcia
Goodman, Bob
Greider, Katharine
Provider:Media Education Foundation
Century:2001-2100
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Direct-to-consumer prescription drug advertising
Pharmaceutical industry -- Marketing
Drugs -- Marketing
Genre:Documentary films
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Films@UM Browse terms:Economics, Business, Commerce, Labor
Health, Family Studies
Collection:Films@UM
Access restricted to patrons at the University of Maryland.