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Consuming kids

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Alternate title:Commercialization of childhood
Summary:Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.
Creator:Barbaro, Adriana
Earp, Jeremy
Media Education Foundation
Provider:Media Education Foundation
Century:2001-2100
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Child consumers -- United States
Advertising and children -- United States
Marketing research -- United States
Genre:Documentary films
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Films@UM Browse terms:Economics, Business, Commerce, Labor
American Culture, History
Collection:Films@UM
Access restricted to patrons at the University of Maryland.