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Alternate title:Brands, globalization, resistance
Summary:Using hundreds of media examples, this documentary based on Naomi Klein's book, No logo, describes a commercial takeover of public space, reduction of consumer choice, and replacement of real jobs with temporary work. Klein argues that the dynamics of corporate globalization impact everyone, everywhere. She also draws attention to what she sees as an emerging global democratic resistance that challenges the hegemony of brands.
Description:Contents: Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Creator:Garner, Kelly
Jhally, Sut
Alper, Loretta
Contributor:Klein, Naomi, 1970-
Provider:Media Education Foundation
Century:2001-2100
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:International business enterprises -- Political aspects
International business enterprises -- Public opinion
Brand name products -- Political aspects
Brand name products -- Public opinion
Consumers' preferences
Genre:Documentary films
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Films@UM Browse terms:Economics, Business, Commerce, Labor
Collection:Films@UM
Access restricted to patrons at the University of Maryland.