University LibrariesDigital CollectionsHomeCatalogResearch PortAsk us!Archives UM HomeSpecial CollectionsSearchAbout Archives UMHelpHow Do I...?Site Index A-ZSearch

Radio Advertising Bureau Collection


Radio Advertising Bureau Collection
Radio Advertising Bureau
Collection number:
3300 sound discs
Bulk dates:
Inclusive dates:
Collection Area:
Mass Media and Culture
Special Collections, University of Maryland Libraries, Hornbake Library, College Park, MD, 20742. Tel: 301-405-9212, Fax: 301-314-2634, Email:

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. To showcase radio's potential during the rise of the television era, the RAB began collecting examples of ads from all over the country beginning in 1954. Many of these ads were used in workshops and presentations, and by the mid-1960s the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. When the RAB moved from Dallas to New York, they donated the ads to the Broadcast Pioneers Library, which was accessioned by the University of Maryland Libraries in 1994.

Important Information for Users of the Collection


There are no restricted files in this collection.

Preferred citation:

Radio Advertising Bureau Collection, Special Collections, University of Maryland Libraries.

Please use this identifier to cite or link to this item:
Publication rights:

Digital copies of original materials may be provided for a fee and at the discretion of the curator.

Alternate formats:

About 850 of these discs (70 hours) have been migrated to DATs.


This collection has been minimally processed. A brief finding aid/inventory is available.