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Kathleen Hall Jamieson on political advertising

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Summary:Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics ... And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials used by politicians and public interest groups, homing in on their visual and rhetorical methods to expose their actual agendas of issue advocacy. Together, Jamieson and Moyers discuss the significance of these ads in the contexts of future elections and American politics in general.
Contributor:Jamieson, Kathleen Hall
Moyers, Bill D.
Ganguzza, Mark
Provider:Public Affairs Television (Firm)
WNET (Television station : New York, N.Y.)
Films for the Humanities & Sciences (Firm)
Place of origin – Continent:North America
Place of origin – Country:United States of America
Place of origin – Region:New Jersey
Topical subjects:Advertising, Political -- United States
Political campaigns -- United States
Television advertising -- United States
Jamieson, Kathleen Hall -- Interviews
Genre:Television interviews
Credits:A production of Public Affairs Television, Inc. ; a presentation of Thirteen/WNET New York ; director, Mark Ganguzza. Host, Bill Moyers.
Repository:Nonprint Media Services
Browse terms:Government, Law, Politics
Broadcasting, Communications
Films@UM Browse terms:Government, Law, Politics
Advertising, Marketing
Broadcasting, Mass Media
Access restricted to patrons at the University of Maryland.