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Behind the screens

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Alternate title:Hollywood goes hypercommercial
Summary:This program examines the rise of product placements, tie-ins with fast food chains, and toy merchandising in feature films. Argues that mainstream movies have become vehicles for advertising and marketing various products.
Creator:Soar, Matt
Ericsson, Susan
Jhally, Sut
Provider:Media Education Foundation
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Motion pictures in advertising -- United States
Product placement in mass media -- United States
Genre:Documentary films
Repository:Nonprint Media Services
Browse terms:Broadcasting, Communications
Films@UM Browse terms:TV, Film
Economics, Business, Commerce, Labor
American Culture, History
Access restricted to patrons at the University of Maryland.