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Deadly persuasion

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Alternate title:The advertising of alcohol and tobacco
Summary:Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans buying their products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne argues that these industries have a clear and deep understanding of the psychology of addiction, an understanding they exploit to create life-threatening dependencies on their products.
Creator:Jhally, Sut
Media Education Foundation
Contributor:Kilbourne, Jean
Provider:Media Education Foundation
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Advertising -- Social aspects -- United States
Advertising -- Tobacco -- United States
Advertising -- Alcoholic beverages -- United States
Genre:Filmed lectures
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Broadcasting, Communications
Films@UM Browse terms:Economics, Business, Commerce, Labor
American Culture, History
Access restricted to patrons at the University of Maryland.