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Pack of lies

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Alternate title:The advertising of tobacco
Summary:The lecturers examine, with visual examples, the advertising strategies of the tobacco industry. They contend that a "pack of lies" is pushed upon people in the United States, as well as in the rest of the world, and that new generations of nicotine addicts are needed by the industry and are being created by intentionally misinforming the public via advertising. Lecture filmed at the University of Massachusetts at Amherst.
Description:Contents: Intro -- Addiction, death & profits -- Market strategy -- Reassuring smokers -- Targeting kids -- Exploiting anxieties : targeting women -- Media censorship -- Action to counter advertising power.
Creator:Jhally, Sut
Kilbourne, Jean
Pollay, Richard W.
Foundation for Media Education
Provider:Media Education Foundation
Place of origin – Continent:North America
Place of origin – Country:United States
Place of origin – Region:Massachusetts
Place of origin – Settlement:Northampton
Topical subjects:Advertising -- Cigarettes -- United States
Advertising -- Tobacco -- United States
Tobacco industry -- United States
Genre:Filmed lectures
Repository:Nonprint Media Services
Browse terms:Economics, Business, Commerce, Labor
Broadcasting, Communications
Films@UM Browse terms:Economics, Business, Commerce, Labor
Access restricted to patrons at the University of Maryland.